The way of brand marketing has also entered a new stage of marketing with the advent of Marketing Revolution 4.0. Philip Kotler believes that the focus at this stage is no longer the buyer-seller market and experiential marketing methods, but the use of big data, social Group, value marketing, etc. as the basis of brand marketing. Based on this, this paper Buy email list briefly introduces the problems existing in the current brand marketing methods and the brand marketing countermeasures facing the Marketing Revolution 4.0.
1. Existing problems: The management team focuses on the traditional marketing model
in the way of brand marketing. Many companies stay in the original 4P direction, it is difficult to dig out the real value and core of the brand, and the relationship with consumers is not close enough. As a result, many companies cannot create an independent and strong brand. Brand marketing is a systematic and comprehensive process, including product development, production and sales, brand image design, and advertising. Transition.
2. Existing problems: Information dissemination is accelerated, which can easily lead to brand crisis
. In the era of Marketing 4.0, the dissemination speed and interactivity of information have increased significantly, and the impact of information on enterprises is often both favorable and unfavorable. At the current stage, most consumers retain the awareness of being prepared for danger in times of peace. Therefore, a company must not only be able to create high-quality products, but also be able to bring more innovative life guidance to consumers.
3. Improvement plan: Build brand stories and build online word-of-mouth
Online word-of-mouth is a form of traditional word-of-mouth in the online environment, and an important way of brand marketing, which greatly affects consumers' views and purchases of brands. The willingness of the brand's products and the evaluation of the feeling of use, etc. Enterprises can choose to innovate brand stories, so that consumers can form a good impression of the brand founder and brand, and make them generate positive brand associations.